Media kit

For podcasters and journalists

Materials on this page are for coverage of the books. For anything else, email contact@zafaralam.co.uk.

The premise, in one paragraph

Smart people with good information still make bad calls - at Deepwater Horizon, at Theranos, in the 2008 crash. What Are We Missing? asks why, and gives readers PRISM: five moves to run before any decision, so the missing question gets asked while it can still change the answer. It is written by a civil engineer who has spent twelve years inside major projects where these decisions are made.

The books

What Are We Missing? How to Think More Clearly Before You Decide. Planned for 13 February 2027. Pre-order on Amazon · Book page

The Cognitive Crisis in AI-Augmented Work Second edition, out now in paperback and on Kindle. Book page

About the author

Zafar Alam is a civil engineer and Chartered Construction Manager (MCIOB), twelve years on major UK and Middle East projects. He writes about how decisions go wrong and how to catch what is missing before it is too late.

Downloads

Cover, What Are We Missing?: PNG
Cover, The Cognitive Crisis: JPG
Author photo: JPG
Free sample: PDF - the full preface and the opening of chapter 1
PRISM one-page checklist: PDF - the five moves on one page

Contact

For interviews, podcasts and review copies: contact@zafaralam.co.uk

Back to zafaralam.co.uk